Beauty
Huda Kattan has reclaimed complete ownership of her renowned namesake brand, Huda Beauty, after an eight-year partnership with TSG Consumer.
Kattan’s brand was initially founded in 2013, built after the success of her beauty blog and her reputation as a makeup artist, with a $6,000 (Dhs22,037) loan from her sister, Alya Kattan, starting with a range of viral eyelashes. From there, Huda Beauty has remained a household name in the beauty space, launching products that blend artistry and innovation, such as the bestselling Easy Bake Loose Baking and Setting Powder and #FAUXFILTER Color Corrector, which has truly changed the game and launched a beauty movement rooted in self-expression, empowerment, and authenticity.
Prior to regaining full ownership, TSG Consumer acquired a minority stake of the company in 2017. Now, in 2025, Huda Kattan, founder and Co-CEO of Huda Beauty, has officially bought back her equity. With this move, Huda Beauty is now a fully independent business and marks a powerful new chapter for the brand. The decision to reclaim full ownership allows Huda Kattan, now at the helm as the sole owner, to have complete control over her brand’s direction, future product launches, and a deeper community engagement along with her husband, Christopher Goncalo, who’s serving alongside her as Co-CEO, and her sister, Alya Kattan, leading the social strategy.
“Taking back full ownership of Huda Beauty is a deeply very important moment for me,” said Huda Kattan. “It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself! This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.”
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