Beauty
This month, the Nobel Laureate-founded luxury skincare brand Noble Panacea officially launches in the region through an exclusive partnership with AEON Clinic.
The setting? In the Middle East’s first and only Regenerative & Longevity Wellness Centre affiliated with the American Board of Regenerative Medicine, located in none other than Atlantis The Royal – one of Dubai’s prestigious properties.
THE PARTNERSHIP
For Noble Panacea, this move is more than just a regional debut—it’s a meeting of minds with a like-minded partner in high-tech healing. “This collaboration reflects a perfect alignment of values, as both Noble Panacea and AEON share a commitment to cutting-edge technology, advanced skin expertise, and holistic approaches to longevity and optimal skin health,” says Audrey Bois Nicolaï, Co-Creator and Brand VP of Noble Panacea. “Created by a Nobel Laureate, our brand brings a unique dimension of scientific innovation to complement AEON’s state-of-the-art expertise… and this partnership offers them the ultimate fusion of innovation, technology, well-being, and indulgence. Together, we will deliver an unparalleled skincare experience that immerses clients in luxury while empowering skin health and longevity at the pinnacle of high-tech wellness.”
For Dr. Jaffer Khan, Founder & Executive Chairman of AEON Clinic, the collaboration was organic on the outset: “At AEON Clinic, our dedication to providing advanced regenerative aesthetic treatments aligns seamlessly with Noble Panacea’s scientifically formulated products. By incorporating their exceptional solutions into our treatments, we are enhancing the results our clients experience, offering them the highest standard of rejuvenation and well-being,” he adds.
To celebrate the partnership, an intimate media lunch was hosted, followed by an afternoon of insightful discussions and a personalised walkthrough at the AEON Clinic, giving guests a first look at what happens when cutting-edge skincare meets curated wellness.
THE CLINIC
Founded by renowned plastic surgeon Dr. Jaffer Khan, AEON Clinic is where regenerative medicine and cellular-level rejuvenation are a focus. The state-of-the-art clinic boasts age-defying technology and science-driven therapies, from exosome therapy, stem cell treatments, IV drips, and peptide programmes that rejuvenate and transform skin health– all delivered with aesthetic excellence.
THE SKINCARE
Created by Nobel Laureate Sir Fraser Stoddart, Noble Panacea’s patented OSMV™ technology is the cornerstone of the brand, delivering active ingredients in a time-released, micro-dosed system across its five skincare collections, such as The Absolute, The Exceptional, The Elemental, The Brilliant, and The Energist. Meticulously created with efficacy and intelligence for maximum potency, the products are housed in a minimalist octagonal starch-based, refillable packaging.
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Images: Supplied
