Beauty
Ever wondered what keeps Paris Hilton and her signature glow so flawless? The answer is now within reach as the iconic socialite and entrepreneur unveils her highly anticipated skincare line, Parívie.
As part of her 11:11 Beauty venture, this collection marks Hilton’s official entry into the world of science-backed skincare, offering fans the chance to experience the same radiant complexion as the star herself.
Developed over three years in partnership with beauty powerhouse Guthy-Renker (the minds behind JLo Beauty and Cindy Crawford’s Meaningful Beauty), Parívie represents Hilton’s personal approach to self-care. “I wanted to create something that really works,” shares Paris Hilton.
The line features six carefully crafted products powered by their exclusive inPHinite Youth Technology, a potent blend of peptides, antioxidants and probiotic-fermented extracts designed to combat modern skin stressors like pollution and digital screen exposure.
The collection, available now at parivie.com, includes standout products like the That’s Tight Plumping Vitality Serum and That’s Restored Overnight Repair Crème, the same formulas Hilton uses to maintain her camera-ready complexion. Each product combines clinical effectiveness with the luxury experience you’d expect from the Hilton name, from the purifying cleanser with salicylic acid to the neck-firming treatment with coffee extract.
Beyond beauty, Parívie reflects Hilton’s evolution as a businesswoman and philanthropist. The brand commits 1% of sales through its Parívie Gives initiative to support women’s empowerment programs. “This isn’t just about looking good,” Hilton explains, “it’s about feeling confident and giving back.”
While these six debut products mark Parívie’s grand entrance, Hilton hints this is only the start. “This is definitely [just] the beginning,” she reveals. “This is going to be a whole lifestyle brand.” Though details remain tightly under wraps, one thing’s certain – if this first collection is any indication, Parívie’s future launches promise to deliver even more of that signature Paris Hilton magic: think bolder, pinker, and more unapologetically glamorous than ever before. After all, when Paris builds a beauty empire, she does it in stilettos.
Now available for pre-order ahead of the full 19 May, Parívie offers more than just celebrity-endorsed skincare – it’s your invitation to experience Paris Hilton’s personal beauty philosophy.
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Images: Supplied & Featured Image: Pinterest
