Fashion
Cartier transformed Istanbul’s historic Esma Sultan Palace into a mesmerizing stage for its iconic Panthère collection, blending heritage and modernity in a two-night celebration. Against the backdrop of the Bosphorus, the luxury maison hosted ambassadors, VIPs, and regional tastemakers for an event that underscored the enduring power of its most emblematic symbol.
The festivities began with an intimate cocktail reception at the newly unveiled Aliée Hotel, where guests—including brand ambassadors Razane Jammal, Dhafer L’Abidine, Tara Emad, and Tuba Büyüküstün—arrived adorned in Cartier’s signature Pantère pieces. Sophie Doireau-Tiberghien, CEO of Cartier Middle East, India, Africa, and Türkiye, set the tone, describing the Pantère as “a mindset” that embodies strength and sophistication.
The following evening, attendees were whisked by boat to the 19th-century Esma Sultan Palace, where a projection-mapped spectacle brought the palace façade to life with animated jungle scenes and the silhouette of a stalking panther. Tunisian-Sicilian designer Iman Cocellato crafted sleek, bias-cut dresses for the models, while choreographer Louise Hadj ensured their movements mirrored the feline’s sinuous grace.
The event not only highlighted Cartier’s mastery of craftsmanship but also its strategic vision. As the world’s largest jeweler, with reported sales of €10.5 billion in FY2024, the maison continues to thrive amid a global luxury slowdown. By choosing Istanbul—a city straddling continents and cultures—Cartier reinforced its own narrative of bridging tradition and innovation.
In a night where history and haute joaillerie intertwined, the message was clear: the Panthère is not just an icon—it’s a force. And in Cartier’s hands, its legacy only grows stronger.
Images & Feature Image: Supplied
