Fashion
As the golden hues of summer begin to shimmer, Mytheresa and Dries Van Noten rekindle their creative partnership with the exclusive pre-launch of the High Summer ’25 collection—a poetic celebration of nature’s effortless beauty. Available globally from yesterday, 3 May, 2025, on mytheresa.com, Dries Van Noten boutiques, and driesvannoten.com, the collection is a masterclass in tactile storytelling, blending bold prints, fluid silhouettes, and an artful play of textures.
Rooted in the Belgian designer’s signature visual poetry, the collection captures the carefree spirit of summer through delicate floral motifs reimagined in eclectic, contemporary styles. Crisp cotton separates and flowing lace dresses adorned with vibrant prints evoke the organic harmony of a lush garden, inviting wearers to embrace a sense of unrestrained freedom.
Accompanying the launch is a mesmerizing editorial lensed by Jana Gerberding, starring model Ines Pottier Bedos. The campaign mirrors the collection’s ethos, effortless yet intentional, blending high fashion with a dreamy, wanderlust-inducing aesthetic.
For those seeking a summer wardrobe that whispers romance and roams freely, this collaboration is a sartorial love letter to the season.
As strategic designer-retailer collaborations redefine 2025’s luxury market, the Dries Van Noten x Mytheresa High Summer ’25 collection emerges as a standout example of seasonal alchemy. Meticulously crafted to capture summer’s ephemeral magic, the offering transforms delicate floral studies into bold statement pieces – think petal-embroidered shirting, gradient-dyed raffia skirts, and lingerie-inspired lace that dances between revelation and restraint. These trans-seasonal treasures (from lightweight tailoring perfect for Mediterranean evenings to poolside-ready kaftans splashed with watercolor blooms) demonstrate how visionary partnerships can elevate warm-weather dressing beyond trends. More than just a capsule, this collaboration memorializes those golden hours when daylight lingers and possibilities feel endless – proving that when heritage craftsmanship and digital-native retail unite, they create not just garments, but modern heirlooms for summers yet to come.
Images & Feature Image: Supplied
