London-based occasion wear label RASARIO is 13 years in and unveils its first retail boutique in Abu Dhabi.
In a rapidly evolving luxury retail landscape, brands have taken a renewed interest in bricks and mortar locations to engage with customers offline.
A GROWING OPPORTUNITY

With their global clientele, the brand plants its flag in the capital, providing an excellent opportunity for the brand to grow and reach out further to the Middle Eastern region. Located in the Galleria Mall on Al Maryah Island in Abu Dhabi, this boutique opening marks a milestone in the brand’s global journey, bringing in the allure and craftsmanship of the brand to the discerning Middle Eastern audience. The brand is stocked in around nine stores globally and the Abu Dhabi boutique will be joining its offline roster in New York, Turkiye, Saudi Arabia, Qatar and more. “Our brand has found a special place in the hearts of women in the Gulf region. We’ve seen it in the demand from our clients, the strong interest from wholesale partners, and the success of our Ramadan collections. Everything came together – the market’s excitement and my personal love for Eastern culture. I believe our Abu Dhabi boutique is just the beginning of a beautiful new chapter for Rasario”, founder and creative director, Rasida Lakoba exclusively shares with
Emirates Woman.
WELL-CRAFTED FLAIR

To succeed in a business that sells opulent wearables, one must appreciate beauty. RASARIO’s Abu Dhabi boutique is a testament to the label’s craftsmanship prowess and timeless sophistication. Designed by the visionary Ksenia Breivo, the space is a harmonious blend of cultural heritage and contemporary elegance, lending an unhurried elevated space and a fluid shopping experience. “The goal was to create a space that feels quietly luxurious while allowing the beauty of RASARIO’s creations to take center stage,” explains Ksenia, who shares the key intentions behind this thoughtful retail approach. “Drawing inspiration from Abu Dhabi’s architectural landscape – its blend of ancient forms and modern innovation – the boutique bridges tradition with modernity, offering a serene yet captivating environment.” The boutique’s architecture and interior reflect the brand’s philosophy and exudes a unique ambience complemented by custom- designed furniture and décor featuring pyramidal structures and temple-like forms that evoke harmony and connection. Flowing sculptures and bold, column-like pillars serve as both artistic statements and structural anchors, adding a dynamic rhythm to the boutique’s serene ambiance. Upon entering, customers are greeted by a striking belvedere, a dome-like structure that symbolizes celebration and romance. Thoughtfully divided into sections for bridal, evening, and cocktail collections, the layout ensures each space and character are clear from the outset. The interior palette, inspired by the desert’s meeting of sand and sky, creates an enveloping, tranquil atmosphere. Natural materials, including travertine and onyx, lend depth and refinement, amplifying the beauty of RASARIO’s creations.
A SOFT SELL

At the heart of the boutique, the Icons collection are showcased, a tribute to RASARIO’s enduring appeal in eveningwear. This exclusive line reimagines the brand’s most beloved silhouettes by Lakoba, who blends heritage craftsmanship with modern innovation. Intricate details such as crystal embellishments, bold cutouts, and dramatic bows capture the essence of contemporary glamour, while meticulous tailoring ensures a bespoke and sharp fit.
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