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Pomellato, the Milanese jewellery house revered for its artisanal craftsmanship and bold, colorful designs, has found its newest muse in Turkish actress and style icon Hande Erçel. Announced as the latest Brand Ambassador, Erçel embodies the Maison’s ethos of creative expression and empowered femininity.
For those who have followed Erçel’s meteoric rise, this collaboration feels inevitable. A celebrated actress and a fashion force in her own right, she commands attention with an effortless blend of sophistication and edge.
Her aesthetic, which is structured yet soft, daring yet refined, mirrors Pomellato’s own design philosophy: jewellery that speaks volumes through subtlety.
“Wearing Pomellato feels like wearing art,” Erçel shares, a sentiment that resonates deeply with the brand’s legacy. Since its inception in 1967, Pomellato has championed pieces that blur the line between adornment and artistry, and Erçel’s creative spirit aligns seamlessly with this vision. An artist before she was an actress, making her the ideal custodian of Pomellato’s narrative.
But this partnership transcends aesthetics. Both Hande Erçel and Pomellato share a commitment to women’s empowerment, a synergy that adds depth to their collaboration. With a loyal following that admires her for both her grace and her fearlessness, Erçel brings a modern energy to the Maison, further solidifying its relevance among a new generation of jewellery connoisseurs.
As she joins an illustrious roster of ambassadors, including Philippine Leroy-Beaulieu, Pilar Fogliati, and Benedetta Porcaroli, all eyes will be on how she interprets Pomellato’s iconic Nudo collection.
Discover the Nudo collection here
Known for its sculptural beauty, the Nudo collection celebrates its 25th anniversary this year. For Pomellato, this marks another stride in its Middle Eastern expansion, reinforcing its presence with a figure who embodies both regional influence and global sophistication. And for Erçel, it’s a testament to her status as a style luminary.
Images: Instagram & Feature Image: Instagram @pomellato
