Miral’s latest initiative spreads joy across Abu Dhabi, connecting communities through shared experiences
What if joy was contagious, in the best way possible?
That’s the vibe Miral is tapping into with its brand-new initiative, Campaign Joy. The brains behind some of Abu Dhabi’s most iconic experiences are turning up the feel-good factor, and this time, it’s personal.
Campaign Joy isn’t just a campaign, it’s a full-on celebration of human connection.
At the heart of it? A powerful hero video that captures what Miral does best: creating unforgettable, joy-filled moments that stay with you long after you’ve left.
Inspired by the people behind the scenes, this campaign is Miral’s love letter to its community, guests, and partners, showing just how far a spark of happiness can go.
Whether you’re visiting for the first time or you’re a lifelong fan, Campaign Joy is about making sure every experience is memorable, meaningful, and full of wonder.
It’s all part of Miral’s bigger picture to support Abu Dhabi’s tourism goals and keep the magic going for generations to come.
Want more joy in your life? Check them out at MIRAL.
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