Tadweer’s “Purity” campaign aims to blend Ramadan values with sustainability for a cleaner future
Tadweer Group in Abu Dhabi has started a Ramadan campaign called “Purity.”
The campaign focuses on connecting the human and spiritual values of Ramadan with sustainability. Its goal is to create a cleaner and more sustainable future for all.
Abdul Wahid Juma, Executive Director of Communications at Tadweer, explained that Ramadan is a special time for reflection and bringing people together. He emphasized the importance of supporting the community.
Through the “Purity” campaign, Tadweer encourages everyone to reduce waste, reuse resources, and recycle. These simple actions help create a cleaner world for future generations.
The campaign invites the public to take part in various activities. People can attend events, engage in social media, and learn about the three key principles of sustainability: reduce, reuse, and recycle.
Tadweer’s Community Engagement Team is organizing several events during Ramadan, such as activities at Sheikh Zayed Festival, Umm Al Emarat Park, and the “Lama Al Bahr” Festival.
By following Tadweer’s social media channels, the public can also join weekly competitions and watch videos about the campaign. Prizes are available for participants.
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