Fashion
VAARA, the London-based athleisure brand founded by Tatiana Korsakova, opens its first-ever retail boutique at The Dubai EDITION.
The Dubai EDITION was a natural partner for VAARA’s retail debut. Spanning 20 square metres, the space marks a milestone in VAARA’s journey, allowing shoppers to experience its world, showcasing its core pillars: Studio, Lounge, Beach, and Mountain – each collection, designed to move with purpose, adapt, and endure.
Tatiana Korsakova, founder of VAARA, shares the key intention behind this expansion strategy and retail approach, “Dubai has always held a special place in my heart, both personally and professionally. Opening our first international store here is a meaningful step forward – one that connects our vision of elevated wellbeing with a global community of women who live with style and purpose”.
Oak panelling, travertine stone flooring, and soft-glow lighting set within a coffered ceiling find harmony and give the boutique a contemporary aesthetic and warm atmosphere. The pieces are displayed on a technical metail detailing and on a ceramic tile centerpiece in a deep espresso tone that anchors the space for clients to explore as they please. The fusion of x and x, thoughtfully designed by London-based studio, Studio XAG, is curated and constructed to support the journey of discovery.
Open daily from 9 AM to 9 PM and providing guaranteed two-hour delivery through Careem, VAARA at The Dubai EDITION offers a retail experience shaped by purpose, design, and an enduring sense of ease.
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Images: Supplied
