Themis Ecosystem, a multi-billion project founded by European serial entrepreneur Roberto Hroval, is best known for industrial plants that produce clean, green energy without emissions. Among many brands they hold, two of the most renowned are Biomass Ultima, also known as AGE, and PP8 or Project Phoenix8.
They both produce green energy from waste, with the highest efficiency on the market. One runs on wood waste and another on hydrocarbons; mainly tires and plastic waste.
One of Themis Ecosystem’s strategies to build competitive advantage is creating an intersection of various industries simply by expanding the plant’s potential.
For example, Biomass Ultima produces, besides green electricity, organic carbon of the highest purity. Both technologies, Biomass Ultima and Project Phoenix8, were planned to get some additional modules attached. These modules can produce many new products, from organic vegetables to diamonds.
New brands for Themis Ecosystem
“We have already decided that the organic vegetables module and diamond-making module will be attached to the first European plant that is already building,” Roberto Hroval announced.
A few weeks ago, the company introduced the first brand from that group, John’s Organic Roots. This brand covers its organically produced vegetables.
This week, the company announced the second, highly expected brand for diamonds. The diamonds will be called Zeta Organic Diamonds. The company also revealed the logo.
The stones will be produced in the factory lab by one of the standard procedures.
A modern plant makes diamonds for today’s demanding market
Manufactured diamonds are becoming a better choice for many conscious-driven people, gradually going mainstream. On a physical level, production doesn’t need a big hole drilled into the Earth’s surface. The process generates 4.000-times less waste than mined ones, uses almost seven times less water, and requires ten times less energy per carat.
Another research from Frost and Sullivan, a fifty-year-old research and analysis company, announced that the creation of so-called synthetic diamonds uses half of the energy required for mining diamonds.
The exact amount varies from 30 kWh if HPHT (high pressure, high temperature) procedure is used to 215 kWh if diamonds are produced chemically.
In one comparison made by Stanford University staff, 143 pounds of carbon emissions are released into the air for every carat produced naturally. Lab-created diamonds create only 26 pounds of carbon dioxide.
Man-created diamonds are also more ethical because the production doesn’t exploit workers and children. They are known to be more human and animal friendly.
Not for mass production, Roberto Hroval said
Hroval revealed that the team has been working on creating larger diamonds for more than a year. “Our business philosophy is reflected in all our products. We offer the best green and sustainable solution that nobody else does. Regarding Zeta Quantum Diamonds, we will try to produce much larger, more technologically demanding 100-carat diamond.”
He further explained: “Because diamond-making is not our core business, we can invest more time and energy in research and development. The first year’s production will be focused on one hundred pieces of five carats. They will all be of VS1 and VS2 purity, G, H and E, and D color scale. The market price for these, with international IGI certification, is up to $10,000 US per piece.”
Man-made diamonds are not a new invention. The first was produced almost one hundred and fifty years ago, in 1879. The next frontier was in the middle of the 20th century when the first diamond synthesis was achieved. In this century, technology was becoming better and better. But the traditional way of thinking – and choosing natural rocks – prevailed.
Lab-grown diamonds gained popularity in recent years after millennials began to choose them over mined ones for ethical and planet-friendly reasons. Almost 70% of millennials would consider buying a lab-grown engagement ring.
Jewelers listened to the market and started moving into lab-grown stones. Pandora, the world’s largest jewelry brand, stopped using mined diamonds. Signet, the world’s biggest diamond jewelry retailer, responded positively to a trend.
Lab-created jewelry brand Charles & Colvard revealed some deeper reasons behind the happening. The proud owners want to feel good about the diamond, not just look good. “As the push for conscious consumerism grows, the rise in lab-grown diamonds is not surprising,” said Charles & Colvard CEO Don O’Connell.
A step ahead: Zeta Quantum Diamonds will be produced with 100% renewable energy
One question remains. Opposers of lab-grown diamonds claim that the production is not so clean and green because of coal-burning electricity production.
“This is not a problem,” the founder explained, “because Zeta Quantum Diamonds will be created with our own green energy. Actually, we have way more strict rules regarding production purity and eco-friendliness. If the process passes Themis Ecosystem requirements, you can be assured that the process is very, very clean.”
He also exposed the primary goal of the whole Themis Ecosystem project. “We are interested in progress, breakthroughs, and achieving the impossible. That is why we are trying to perfect and optimize the basic technologies with new solutions. Our goals are to resolve global problems of garbage disposal, alternative electricity production, and similar. We want to change whole industries to greener and more sustainable ones.”
And how do the diamonds fit this picture? “The production of beautiful, nature-friendly diamonds nicely reflects and symbolizes our future-oriented vision; the combination of high technology, optimization, uniqueness, luxury, and a green future,” he concluded.